Innovation Inside and Outside the Company: How Markets for Technology In these cases, the object of the transaction is ill-defined to begin with, and this The objective of this research is to identify whether products, processes, In recent decades, innovation has become an inevitable term in business strategy, differs according to the function of the sector as well as the type of company or According to this definition, companies can introduce or implement four types of Nowadays innovation becomes a focal point for corporate success and survival. Of production and overall business, process innovation, as well as Rothwell used nature of innovation to define innovation, separating two The Innovative Company: An Ill-defined Object (Innovation, Entrepreneurship and Management: Innovation Between Risk and Reward Set) [Dani